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Issue 11.10 : Shopping


Use It or Lose It
By Jason North

    Women may have Wonderbras, but men now have undergarments that can lift, compress, and otherwise enhance their moneymakers, too. Excited yet? Body enhancing undergarminks are one of the hottest new trends in men's underwear. If this is all news to you, don't feel jejune. Although these concepts have been creating a buzz at garment industry events, branded products from well-known designers have only recently begun trickling down to mainstream consumers. Slowly but surely, male shoppers are discovering that adding a little more zing to one's shwing can work wonders for the ego.  Who knew? Until recently, most men's underwear had been designed to conceal one's “D and A” rather than to showcase them, effecting a sort of “fashion castration.”
    There are now a wide variety of male-enhancement undergarments to choose from, most offering an array of playful colors and prints and cuts that range from teasing to conservative. Your evening trick might have some buyer's remourse if your ass shrinks when unwrapped… but with the right lighting and ample booze they'll be none the wiser. Disappear before morning and you'll live forever in their memory as the big-dicked, bubble-butted one that got away.
    Evidence Man was one of the first companies to enter the male enhancement fray, taking a more natural approach with a sexy, subtle bulge that feels extremely comfortable. When you move, the Package Enhancer cradles your balls and keeps them up and forward – protecting them from the ball creep syndrome wherein jeans continually drag your unmentionables downward and back. This causes discomfort for almost all men, neccessitating constant adjustments. Women may smile if you see them arranging their tits in their bras, but most guys feel mortified when caught tugging on their balls. From an anatomical standpoint, the Package Enhancer deserves to be the future of all men's underwear. As a bonus, it also keeps your package well-placed and fills out your trousers with a nice, provocative shape.
    The key difference between Evidence Man's Package Enhancer and more elaborate products (such as plastic penises, cock-rings, suspension jocks, and padded underwear) is intent. Whereas those products seek to make your package appear larger, Evidence Man's Package Enhancer simply provides intelligent support while also making the most of your own natural assets without artifice.
    Some gimmicky male-enhancement contraptions used in underwear can slide down the inside of your pants or underwear, looking disturbingly off-kilter and sometimes even causing discomfort. Both impractical and false, they can be very embarrassing. Just think – when you're out with someone new, what will happen if their hands start to wander? With Evidence Man's Package Enhancer, all they'll find is a nicely designed pair of undies and your own hot little bod.
    Undergear has found a huge hit with their Body Tech underwear, as well as a line of shape-enhancing undergarments that can help to flatten beer guts, slim thighs, and round asses. Their Padded Butt Brief provides the fuller, rounder silhouette that most men want. Some backside padding also helps to enhance your rear view.
    Cock Sox briefs are specially-designed pouches that lift and support your "family jewels", giving you an enhanced profile and excellent support for athletics. The combination of superior fabric technology and unique design makes CockSox exceptionally comfortable - even during extended periods of high activity. CockSox are made from Supplex, a highly breathable, very soft, colorfast, synthetic fabric with high wicking properties for fast-drying.
    Andrew Christian is now alternately known as the "gaylebrity" and/or the "Panty-Christ" on Bravo's Fashion Show.  Although Andrew has been producing contemporary collections of urban-inspired menswear and swimwear since 1997 (including edgy tees, hip accessories, and some outstanding women's apparel) it was Andrew's innovative underwear designs that initially helped to put his brand on the map.
    Pull on a pair of Andrew Christian's new Almost Naked briefs and it almost feels like you're not wearing anything. The “hang free” pouch has extra room up front just where you need it, for a perfect fit that conforms ergonomically to the male anatomy. Offering the ultimate in bulge and butt-enhancing technology, Andrew Christian's underwear designs also offer unmatched design savvy. They represent the Rolls Royce of male-enhancement underwear, but at a price anyone can afford.
    Andrew's Almost Naked briefs are one of the best-sellers from his celebrated line of printed and custom-woven men's underwear. His underwear comes in street, sport, fashion, and basics-themed lines and designs are available in a range of styles including low cut, super-low-cut, and boxer briefs. Andrew is the first to introduce Anti-Muffin Top Elastic in his underwear designs, which helps to reduce the appearance of love handles, as well as Flashback Butt Lifting Technology and his “Show-It” line of package-enhancing underwear.
    Andrew's designs can be found in exclusive boutiques such as Kitson Men (Los Angeles), Fred Segal (Los Angeles), and Patricia Field (New York) and also at major retailers like Harvey Nichols. You can also order online, directly from the Andrew Christian catalog.
Cybersocket Picks


It's not quite Halloween, but for fetish lovers every day is Halloween when you've got a new mask to wear. Dressed up or stripped down, the Male Stockroom has unique, handcrafted masks for any occasion. You'll find premium masks of metal and Swarovski crystals, shiny chrome, and high quality papier-mâché. They come from around the world and for many of them, the Stockroom is the only distributor. For a less formal occasion, standard black never goes out of fashion - whether it's an executioner's hood or a studded leather mask you crave.




They're versatile, sexy, and will help to keep your manly junk up front and in place – providing optimal display and leaving plenty of room in the back for... well, you can fill in that blank any way you like. Jock straps have reached cult status in the gay community and Jock Strap Central is stocking up on the high demand for fetish, leather, mesh, erotic, and even just standard jockstraps. Browse their site and order one now!


Sculpting the male form gets a modern makeover when photographer David Vance puts his own twist on the art of molding a man. His models are living statues – a tribute to the Greek artisans of long ago. The photos in Heavenly Bodies reveal the near flawless features of bronze gods in black and white and color prints fit for framing. Vance's book (published by Bruno Gmunder) will be a conversation piece in and of itself.


It's not about how much you cover up, but about how much you want to reveal at the beach this summer. Aussie Spirit Online can help you show off your assets with their exclusive line of underwear (in briefs and trunks), revealing swimwear, or sporty T-Shirts to match your mood. The ease of shopping at home gives you more time to hit the waves instead of hitting the crowded malls.
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